Sesame Street Friends is Sesame Workshop's new global version of Sesame Street, developed to reach children around the world who don’t currently have access to the show. I was lucky to be a part of the Block & Tackle team that developed the show open and marketing toolkit for the initial launch.
A primary objective was to represent multiple forms of each character. Since they may be new to some of the international audience, we wanted to find a way to introduce the idea that our furry friends exist in multiple forms.
I developed the concept of the magic line as a means of fluidly connecting these two states. As we travel through the world of each character, they are transformed by the playful innteraction of the line, giving us a glimpse of their unique characteristics before gathering them all for a welcoming hero moment.
A primary objective was to represent multiple forms of each character. Since they may be new to some of the international audience, we wanted to find a way to introduce the idea that our furry friends exist in multiple forms.
I developed the concept of the magic line as a means of fluidly connecting these two states. As we travel through the world of each character, they are transformed by the playful innteraction of the line, giving us a glimpse of their unique characteristics before gathering them all for a welcoming hero moment.
Creative concepting, ART direction
The tactile paper cutout character design serves as a visual connection to the playfulness of childhood creativity, while practically allowing for a seamless transition in and out of muppet state.
![](https://freight.cargo.site/t/original/i/f0e71541f331197debfd617ab73de497bfe5ad10f3e0a9851d08ca534784d750/Name_comp_JAD_2.gif)
![](https://freight.cargo.site/t/original/i/a8daf0594bd5b7945370430e5ff8dc58f62770c334343163a0d90094aaa7f1b6/Name_comp_grover_1.gif)
![](https://freight.cargo.site/t/original/i/f92fae4c53eb1314476853b7f822fb952e4529f05de2b801d3c8ffbc18b759ad/Sesame_02.gif)
![](https://freight.cargo.site/t/original/i/87f42c04fb59a899d4e0a5b5f0e80332df80cee8a7cf719019e5101d4f48a58b/Name_comp_COOKIE_2.gif)
![](https://freight.cargo.site/t/original/i/633eaa65c4ea43ea71b45ea720f90b2852631ae629b4143d73573dc586fa9203/Sesame_03.gif)
![](https://freight.cargo.site/t/original/i/669bea7f23a68f9274c7a8b630b59bebde7221a53b144821c2b6224f4b92de65/Name_comp_ELMO.gif)
![](https://freight.cargo.site/t/original/i/9fe1a49e12b23d0f3fee33120d4141ddc4fb8e28882d358a15ca1644ee2e8602/Name_comp_ABBY_2.gif)
![](https://freight.cargo.site/t/original/i/64dd989fe88a2e7291f9cb4bdfa82f6d316471be7c9c2ee42586ed4284d9701f/SesameStreet_Open_29.97_709_16-235_v118-0-00-24-19.jpg)