After delivering a successful graphics package for Black History Month 2021, the Block & Tackle team worked with NBCU to refresh the package for 2022. Drawing inspiration from Black Panther posters of the 1960s and 70s, we landed on a richer color palette, sharper typography, and staccato motion language that infused new energy into the campaign.
Having lead the team in animation the first time around, I took the reigns once again, leading both design and animation and providing direction for all toolkit updates, painstakingly executed by Alex Winakor. This robust toolkit was then delivered to 22 channels in both 16x9 and four social formats.
Having lead the team in animation the first time around, I took the reigns once again, leading both design and animation and providing direction for all toolkit updates, painstakingly executed by Alex Winakor. This robust toolkit was then delivered to 22 channels in both 16x9 and four social formats.
PROJECT LEAD, Design, animation, Toolkitting
PALETTE INSPIRATION
