After delivering a successful graphics package for Black History Month 2021, we worked with NBCU to refresh the package for 2022, creating a richer color palette, sharper typography, and staccato motion language that infused new energy into the campaign.

Having lead the team in animation the first time around, I took the reigns once again, leading both design and animation and providing direction for all toolkit updates. This robust toolkit was then delivered to 22 channels in both 16x9 and four social formats. 


PROJECT LEAD, Design, animation, Toolkitting