I worked as project lead for Block & Tackle on FX’s campaign announcing the debut of the full It’s Always Sunny In Philadelphia catalog on Hulu.
For the design direction, our team pulled inspiration from classic supermarket circulars; loud typography and exclamatory, saturated imagery, as bold as the Gang themselves. I worked directly with illustrator Andrés Moncayo to develop a slightly terrifying mascot for the campaign, our very own Sun Man™.
We kept the animation language simple and flashy to match the crudeness of the design style, injecting just enough refined movement to give it a hint of FX sophistication. Shoutout to the amazing team of designers and animators working on this one: Alphonse Swinehart, David Jouppi, Larisa Martin, and Saurabh Shriwas!
For the design direction, our team pulled inspiration from classic supermarket circulars; loud typography and exclamatory, saturated imagery, as bold as the Gang themselves. I worked directly with illustrator Andrés Moncayo to develop a slightly terrifying mascot for the campaign, our very own Sun Man™.
We kept the animation language simple and flashy to match the crudeness of the design style, injecting just enough refined movement to give it a hint of FX sophistication. Shoutout to the amazing team of designers and animators working on this one: Alphonse Swinehart, David Jouppi, Larisa Martin, and Saurabh Shriwas!
PROJECT LEAD, EDITING, Design, animation
![](https://freight.cargo.site/t/original/i/d1aa2bf073a0d53d753f03e8b6a4a33dad3e78342e6125e5574cd000bed03a85/Sunny_Splendid_01.gif)
![](https://freight.cargo.site/t/original/i/c5a58bb83da98148d3d555102a5a4fd681b400f7b02667ea37bf0db09baa05c1/Sunny_Incredible_Deal_01.gif)
![](https://freight.cargo.site/t/original/i/c61f3dc4e0bda2c1a5b4fc85edd41ef6adadd5eb51af14f8471a670b353a0c98/wholesome.gif)
![](https://freight.cargo.site/t/original/i/db2cd2a52cd831204ab61c8851e69e18a260e9b15215d754882d205cbb1f39e1/charlie02.gif)
![](https://freight.cargo.site/t/original/i/299bb08b120ff95a9e1d310f784d4a3094ae8bf9f101181ea49041443cbed766/LookUp.gif)
![](https://freight.cargo.site/t/original/i/27d56d8f790e3f5111bcd673d44311f920e3abc28bfb2f44a51fb3bfb9a0faab/LookOver.gif)
![](https://freight.cargo.site/t/original/i/c962086ab7ab3a50acc6773f3f078d53ad5db2a46c80265999c960c0029d9a38/group_01.gif)
![](https://freight.cargo.site/t/original/i/4f0cc6b98427e75978cbed638c2a0c1d3dab12eeb60191217735b37b3a9fc0c8/Sunny_Hulu_NowOnHulu.jpg)
![](https://freight.cargo.site/t/original/i/318e52276b60031856faea842f186de1ca9a2b9e3c9294fb7c90fd2787476add/EasterEggs.gif)
![](https://freight.cargo.site/t/original/i/fbf7e8b873ea65e1c61ff9c0298666a2de2bcedc5090e63fbb6b40a5237e7437/Sunny_Hulu_EverySeason.jpg)
![](https://freight.cargo.site/t/original/i/a3ddd72cceb652db7dd4dd4d4de77eba78a969ed36db3776c245e3364334a4dc/Sunny_Hulu_Over150Eps.jpg)
![](https://freight.cargo.site/t/original/i/677ea5253959d7ce63ffef5242698ebde99f027a3980930efc613786b9ac89f0/Sunny_Amazing_Value.gif)
![](https://freight.cargo.site/t/original/i/475d3743bf2913dfef91b618226d6da8ec6da6a23122898213dfa1e21fdac31f/SunManEvolution2.gif)