I worked as project lead for Block & Tackle on FX’s campaign announcing the debut of the full It’s Always Sunny In Philadelphia catalog on Hulu.

For the design direction, our team pulled inspiration from classic supermarket circulars; loud typography and exclamatory, saturated imagery, as bold as the Gang themselves. I worked directly with illustrator Andrés Moncayo to develop a slightly terrifying mascot for the campaign, our very own Sun Man™. 

We kept the animation language simple and flashy to match the crudeness of the design style, injecting just enough refined movement to give it a hint of FX sophistication. Shoutout to the amazing team of designers and animators working on this one: Alphonse Swinehart, David Jouppi, Larisa Martin, and Saurabh Shriwas!

PROJECT LEAD, EDITING, Design, animation