In 2024 I worked with the team at Sibling Rivalry on a series of three films for HPE’s Discovery event at the Sphere in Las Vegas. The content of each film was linked to HPE’s collaborations with BMW, GE Aerospace, and their sports partners. We aimed to blend the high-tech subject matter with human emotion, creating a powerful impact.
Producing films for the massive Sphere screen is no small feat! Our challenge was to tell these stories using a combination of practically shot content, footage sourced by the client, and 3D rendering. 3D elements needed to be kept to a minimum due to the extreme scale of the final export.
My role was three-pronged, acting as art director, designer, and animator while also pitching conceptual ideas for the practical shoot. I primarily worked on the BMW and Sports films, and each presented their own unique set of challenges. Below is a breakdown of my specific contributions to the films.
This was a truly collaborative process—I feel honored to have worked with a team of incredibly talented artists who made this massive undertaking a joyful experience.
Producing films for the massive Sphere screen is no small feat! Our challenge was to tell these stories using a combination of practically shot content, footage sourced by the client, and 3D rendering. 3D elements needed to be kept to a minimum due to the extreme scale of the final export.
My role was three-pronged, acting as art director, designer, and animator while also pitching conceptual ideas for the practical shoot. I primarily worked on the BMW and Sports films, and each presented their own unique set of challenges. Below is a breakdown of my specific contributions to the films.
This was a truly collaborative process—I feel honored to have worked with a team of incredibly talented artists who made this massive undertaking a joyful experience.
ART DIRECTION, DESIGN, animation, compositing
HPE + BMW
For BMW, I worked in pre-production on storyboarding and pitching ideas for the practical shoot. I also worked with the 3D and 2D data viz artists to ensure their varying techniques felt visually connected throughout the piece.
HPE + SPORTS
For Sports, we had to utilize footage provided by the HPE team; quick snippets of action not meant for the big screen. I designed and animated the layered video approach, bringing an energy to the compositions and allowing us to cycle through footage quickly and elegantly.
In addition to animating all layered scenes, I also provided art and motion direction to supporting 2D and 3D animators, and composited the opening sequence of the film.
In addition to animating all layered scenes, I also provided art and motion direction to supporting 2D and 3D animators, and composited the opening sequence of the film.
