An AIGA 360: Year in Design (2024) award-winning brand film created in collaboration with the creative direction duo at And/Or.
I was brought on to art direct the film, initially pitching five distinct treatment directions before landing on the final look: What We’re Made Of. This direction highlights the timeless materials that make up the Eileen Fisher line through the use of layered imagery and powerful photographic compositions. Clean lines and modular holding shapes contain textured images of organic materials—wool, wood, cotton, cloth—while full-frame photography highlights key moments in the story.
I was brought on to art direct the film, initially pitching five distinct treatment directions before landing on the final look: What We’re Made Of. This direction highlights the timeless materials that make up the Eileen Fisher line through the use of layered imagery and powerful photographic compositions. Clean lines and modular holding shapes contain textured images of organic materials—wool, wood, cotton, cloth—while full-frame photography highlights key moments in the story.
ART DIRECTION, DESIGN, animation
Moodboards for the pitch expressed a modern approach, combining geometric graphics, typography, and macro photography to speak to the tactile nature of the clothing and our relationship to the environment.
From there, I designed the style frames and motion tests that sold the idea through to the Eileen Fisher team. Smart juxtapositions of photography and video were used to create poetic visual moments throughout the film, while abstract shapes represented the systematic nature of the Eileen Fisher line.
The final film stayed true to the original direction, paced beautifully by a score from the team at Antfood.